View Open, Click, and Reply rates for all or specific campaigns in your ActiveCampaign account.
Dasheroo Tip: Having a look at your average open and click rates for the emails you have sent from ActiveCampaign shows you if there are any significant anomalies. For instance, if you saw a dip in your click rates you might have changed the number of links you put in your emails and if it's traffic you desire you'll consider putting them back.
If you find your open rates have increased over time, you may want to know if you've added some great targeted people to your list who love your content. Then you can go attract more of them!