What is the HubSpot “Customers by Source” insight?

Displays the number of customers generated by different sources including Organic Search, Referrals, Social media, Direct Traffic and Offline sources.

This insight tracks the progress of your website traffic and visitor conversion over time. This stacked area graph looks at the traffic and shows which sources are contributing the most customers to your website. This insight helps you measure the success of your marketing campaigns over time and find areas for further optimization. It can also help understand whether are you on track to hitting your goals and identify which channels you should invest.

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