What is the HubSpot “Visits by Source” insight?

Displays the number of visits to the website generated by different sources including Organic Search, Referrals, Social media and Direct Traffic.

This stacked area graph looks at the traffic and shows which sources are contributing the most visits to your website. This insight helps you measure the success of your marketing campaigns over time and find areas for further optimization. It can also help understand whether are you on track to hitting your goals and identify which channels you should invest.

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