What is the orders and abandoned checkouts insight?

This insight breaks down Checkouts into Orders and Abandoned Checkouts. Orders are essentially checkouts that are completed by the user. Abandoned checkouts occur when the user added items to a cart, click checkout, filled out payment and billing information but then failed to complete the order. You would want to know if your number of abandoned checkouts is high, cause in that case, you can spend some time looking into the checkout process and see if you can make that more efficient.

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request