What is the “Engagement Rate” insight?

This insight calculates the engagement rate for your Pinterest account and shows how it trends in the given time period.

Engagement Rate = (repins + likes + comments) ÷ total number of Pins in your account.

This gives you an indication of how engaged your followers are with the content that you Pin.

Dasheroo Tip:

Track your engagement rate and if you see it decrease or have a sudden spike, check other insights like Best Performing Pins and Boards Leaderboard to see which boards and Pins are contributing to the upward spike, or identify boards and Pins with poor engagement rate and avoid Pinning similar content

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