What is the “Downgrades” insight?

This insight shows a trending line graph of the number of downgrades in the given time period. In a subscription business upgrades and downgrades happen. It is important to keep track of upgrades and downgrades as they affect your revenue numbers.

Dasheroo Tip :
If you a high number of downgrades, reach out to your customers to learn why. You can learn valuable lessons talking to your customers about your pricing strategy, changing plans to be more feature rich etc

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