This insight shows a list of transactions in your PayPal account that contributed to the most revenue in the given time period. This helps you identify transactions that make the most money for your business.
Keep an eye on the big transactions. If they are from recurring users, these are your loyal customers. Email them a thank you, discounts or specific marketing content different from the ones you send others. Take care of them and show them you care and they'll tell their friends!
Note: If you have connected a personal paypal account, transactions where people who may know sent you payments will be listed in this insight.