What is the “Recent Transactions” insight?

This insight lists the most recent transactions in your Google Analytics Ecommerce account along with the date of the transaction , revenue, tax, shipping and the total quantity sold in that transaction. This insight also includes another metric called Sessions to Transaction which tells you how many session did it take for the user to make that transaction. Smaller sessions to transactions tell you that the user either visited your website with the intent to buy or that your storefront impressed the user enough to make a buying decision.


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