Campaigns in Google Analytics refers to a method of identifying how users discover your site. Specifically, you use campaign tracking in Google Analytics to accurately track online advertising campaigns to your website, both from AdWords-generated campaigns as well as from other advertising sources. These campaigns can also be tied to revenue, ecommerce transactions and conversion rate. This insight shows you the different campaigns in your Google Analytics account and what conversion rate they contribute to. By tracking this you can know which campaigns are performing better and which are not.
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