What is Twitter engagement rate?

Your Twitter engagement rate indicates how much people like your content.

Dasheroo calculates engagement rate as follows:

Engagement Rate = (RTs + Replies + Favorites) / Total Followers

For example, if you had 28 replies, retweets & favorites, and 1,487 followers your engagement rate would be 1.88%


Why is this different that what I see in twitter?

Twitter calculates engagement rate differently. 

Engagement rate: Number of engagements divided by impressions

Unfortunately, Twitter does not offer access to impressions data via the Twitter API; until they do we will continue to use our own calculation. 

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