What is the Click Rate insight?

Click rate is calculated as the number of users who clicked on a link in an email after opening the email. You want this number to be high and continue to improve over time.

Dasheroo Tip:
A good click rate suggests that your customers find your marketing content useful and you are using email as an effective marketing tool. If you notice a dip in the click rate, take a look at your marketing copy as well as call to action and make sure they are relevant to the audience.

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