This insight lets you track your trending open and click rates by day for all the email campaigns that you've sent in the last 30 days.
Dasheroo Tip: Having a look at your average open and click rates over your last 30 days shows you if there are any significant anomalies. For instance, if you saw a dip in your click rates you might have changed the number of links you put in your emails and if it's traffic you desire you'll consider putting them back.
If you find your open rates have increased over time, you may want to know if you've added some great targeted people to your list who love your content. Then you can go attract more of them!