What is the “Bounces and Unsubscribes” insight?

This insight tracks your trending bounce and unsubscribe rates by day for the email campaigns you've sent in the last 30 days.

Dasheroo Tip: Having a look at your average bounce and unsubscribe rates over your last 30 days shows you if there are any anomalies you need to be aware of. For instance, if you see a dip in your bounce rates good for you, you want this number to go down over time. Chances are you're attracting people with real email addresses that love your content.

If you find your bounce rate increasing over time, you might want to have a look at the people who are signing up to make sure they're real people. Consider including a CAPTCHA on your sign up form or requiring a double opt-in process to validate. If you find your unsubscribe rates have increased over time, you may want to test different offers or content or lower the frequency of your email marketing campaigns.

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